My name means sky blue.
I’m a middle child and a gemini.
I was born and raised in Argentina where I worked for most of my career, first as a copywriter and soon after, as a self - taught art director.
I worked at Savaglio, Kepel & Mata, Don, Ogilvy and Del campo Saatchi Argentina.
In 2014 I was one of the 12 women chosen to be part of the first See It Be It program (a Cannes Lions initiative that aims to further women in the creative industry.)
In 2016, while working at Saatchi Bs As, I was offered a Regional Creative Director role in the London office. I said yes.
While at Saatchi London, I was part of the Creative Council and a member of Publicis’ VivaWomen.
2 years later I moved to Santo London (an Argentinian creative hot-shop backed by WPP) where I’m currently Global creative director.
I've worked for some of the biggest brands in the world, including Coca Cola, GSK, Unilever, P&G, Avon and Vodafone and won awards at Cannes, WAVE, CLIO, One Show and FIAP.
I was a jury at el Diente (Bs. As.), Laus (Barcelona) and D&Ad (London).
I do ballet, yoga and I’ve recently started to learn the piano.